Processes: Creating steps on your journey

Let's recap what we've done... and where you are now.

• You've identified some of the most common ways you encounter a potential customer or client - online, at events, through referrals, etc.

• For each of these encounters, you've outlined a customer journey map - this details all the critical milestone moments you ideally want your clients to take

• For each of these journeys you've outlined, you've identified what needs to happen at each of these stages AND what needs to happen to move them to the next milestone.

That's where you're at now. You've got a pretty good map - one that's outlined and broken down into specific areas for you to focus on.