Planning: Creating a plan for 2022
This training will walk you through a simple process for outlining your year. This isn’t meant to be super detailed or granular. We are taking a 30,000-foot high view of the year and determining what is falling where in the next 12 months. Things will change. But it’s a whole lot easier to zig and zag if your sneakers are already on. If you’re caught not ready to navigate the changes, you aren’t equipped to make proactive choices… you’re stuck in reactive mode. Consider this planning session your sneakers!
Print off the calendar below and add the following in this order:
Holidays, vacations, planned trips, and time off
Business launches, releases, events, and announcements
Special times that pertain to your business (ex: business anniversary, industry-specific months, and observances)
Break the calendar into quarters (3 months). Looking at the quarter, ask yourself what you want to do for marketing your business. Think about online ideas, and in print ideas. You might want to start with a brainstorming session to flush out all your grand ideas.
The last step in this process is to map out your in-person timeline, especially when this comes to referrals, business partners, and collaborations.
The goal in all of this is to:
Ensure that the calendar lays out in a manageable way.
Creates a cohesive concept for marketing so that what you are doing online works well with whatever you choose to do with your in-person tactics (and in print if that applies).
Remember, we aren’t getting super detailed here… don’t worry! We’ll start breaking this down so don’t let this calendar get too far away. You’ll also want to hang onto the Marketing Generator as well as the Branding work you did in the previous months.
Below is the replay of the coaching call.