Measuring Metrics: Numbers vs. Clients

If the fortunes are found in the follow-up then I believe millions are made in the metrics. You need to know, without a doubt, where your customers and clients are coming from, how much they are spending, how you generated them as such, and how do you duplicate that result with measured accuracy.

This is where the "millions" are measured in the art of metrics. Metrics track the numbers part of your marketing and growth. It's where you can track your progress and confidently project your success. Having a clear metrics formula does take time to tweak and hone in on. However, if you develop the process and commit to doing the work each month, you will see measured results.

The best reward for metric-keeping is that you will no longer have to guess as to what you'll be making in three months. While it is true that the law of averages can be broken, it is also true that the business owner that measures success meets success. So trust and believe that metric-keeping is worth every ounce of your time and focus. This month we are going to work together to put our metric-keeping muscle to work. Beyond this month, you'll continue to work through your metrics with an even more precise focus.